About Bushbush:
Bushra Hamwi (aka Bushbush) is a Communications Professional and Social Media Content Strategist turned full-time Content Creator & Tourism Entrepreneur. She carved out a niche for herself as the only famous Arab and fully organic tourism content creator in Dubai that is licensed as a Dubai tour guide as well. She is amongst the few content creators that monetized their social media presence very early on, her first pay cheque as a content creator came at 5000 followers only, as a result of her selling power and strong influence & organic reach.
Bushra’s is a professional storyteller, passionate about community engagement, and has the experience to promote cities as tourist destinations, and she is personally passionate about re-exploring cities she lived in —from Damascus, Cairo, and Jeddah to New York and Dubai—
In her corporate career spanning 20+ years, Bushra managed communications for leading entities across tourism, government, medical, and educational sectors, including the German Boards of Tourism and Hill & Knowlton. She has collaborated with clients worldwide—from governmental campaigns to small businesses—to change their narratives to engage new target audiences. She was part of the Dubai PR team that worked with The German National Tourist Office (GNTO) to promote medical & business tourism in German cities amongst GCC residents.
A graduate of NYU’s Communications & Reputation Management program, she is also a published poet, media trained with Al Jazeerah TV, and former co-host of the youth talk show Yallah Shabab (MBC, 2004).
Her online presence thrives through communities she nurtures on social media with over 100,000 real followers across Instagram & Tik Tok, her community is real and highly engaged between online content & real-life activities:
– Ana Bushbush (Tourism & Women Enabling Vlog)
– Bushbush Walks (Dubai Walking Tours Vlog)
Bushra blends sophistication with approachability, her entertaining yet informing stories resonate deeply with diverse audiences, especially women, her audience is mostly the sophisticated middle class residing in & visiting the UAE including locals, expats, newcomers, GCC citizens & Arabs living in Europe, The Americas & Australia that are influenced by her timeless stories about Dubai & the UAE.
My Values
Tolerance:
My content promotes tolerance through food, I care to cover the culinary multiculturalism in Dubai everywhere from restaurants, ethnic supermarkets, to street food, hence I am on a mission to try the cuisines of the 200 nationalities residing in Dubai.
Introducing new narratives about Dubai:
I am on a mission to show the soulful side of Dubai, the old and the new, the city and the villages.
Inclusivity:
I care so much about inclusivity and showing that Dubai is for everyone from natural women like me to people of determination.
Supporting Green Agenda & Promoting the Outdoors:
I am an avid hiker interested in adventure tourism all over the UAE and on an ongoing mission to explore Emirati villages & agricultural farms.
History:
I love history and museums, and I am so passionate about Old Dubai that I went back to school in my 40s to study & get Liscenced as a Dubai Tour Guide.
Women Enabling:
I am highly interested in women enabling subjects, and I am focused on providing solutions to women at different stages of their lives in Dubai (menapause, career women mental health, griefing women, divorced women, single women, elderly women, stay at home moms etc )